If we don’t have to be patient, we won’t

“We’re primed for immediate gratification, and if we don’t have to be patient, we won’t.” – Gary Vaynerchuk

Before the internet, bored people had to search for things to do. They looked in the newspaper for stock updates. They searched the night-life section to find cool things to do that weekend. If anything happened, they read it in the newspaper or saw it on TV.

These days news and entertainment come to us. No one gets to be bored anymore.

These days the supply of information far outweighs the demand. News and games come to us — for free!  With this unprecedented supply of information and entertainment, the demand for it falls.

With so many options in the world, we need to be novel in our approach to saying who we are, how we entertain and engage, and how we help the people we help.

Supply and demand are out of balance in our attention economy. Now you need to scream to get people’s attention.

But what if there were another way. Why don’t we weave ourselves into their entertainment narrative?

Ideas for engaging students and employers with the Manoa Career Center’s social media:

  • Tweet edutainment.
  • Don’t force your users to leave their entertainment channel to engage.
  • Integrate yourself into your user’s entertainment channel.
  • Know that your users love watching Mad Men? Tweet how workplace attire has changed since the 60’s.


Author: David Neely

Professional Software Developer. Technology and Web Coordinator at the University of Hawaii's Manoa Career Center.